Barry’s music is now available in China via his distribution deal with CD Baby. This allows his songs to be placed on streaming platforms in China, the world’s largest music marketplace. This means his music can now be heard by hundreds of millions of streaming subscribers in China.
CD Baby has partnered with the Tencent Group to bring Barry’s songs to 3 major music platforms in Mainland China. As part of their policy of always looking for new opportunities to distribute, CD Baby is very excited to announce they’re now delivering their catalogue of streaming-eligible tracks to the following three music streaming services, all powered by Tencent:
QQMusic — a music streaming and download service that currently has over 400m monthly active users in China.
KuGou — currently the largest streaming service in China.
Kuwo — the fourth largest music streaming service in China.
The modern music industry is global. Not only has the internet accelerated the exchange of artistic ideas, leading to all kinds of international collaborations and interesting genre crossovers, it’s also intensified consumer demand for music beyond their own borders.
“Making our members’ music available in the world’s largest market for streaming subscribers offers tremendous potential for independent and emerging artists to be heard and to connect with fans,” says CD Baby CEO Tracy Maddux.
This would seem unbelievable to musicians even a decade ago, that with a little bit of effort you’re as likely today to find listeners on the other side of the world as you are to find fans streaming your music down the street. No matter how you reaching out to the world — through playlist strategies, social media, audio ads on streaming platforms, banner ads on major music websites, creative music videos, or something else — it’s crucial that the music be available in all the places potential fans prefer. That’s why CD Baby’s partnership with Tencent is so exciting; the three services listed above account for an estimated 84% of the domestic music streaming market in Mainland China.
“China and other markets with lots of potential listeners, high mobile phone usage, low cost bandwidth, and leading streaming platforms present our members with opportunities to connect with literally hundreds of millions of potential new fans,” says Maddux. “Tencent is a leader in China and throughout Asia.”